Author Archives: Sophie Alexander

Strategies Everyone Should Know

A successful digital marketing strategy is very important in today’s world. Digital marketing is the surest way of staying ahead in this era of digital transformation where both competitors and potential clients are constantly online. Here is a list of the most important digital marketing strategies everyone should know and use to grow their business.

1. Setting Realistic Goals
Digital marketing can help your business grow in many ways. Whether you wish to expand your customer base, increase your online presence or get ahead of your competitors; the starting point is always setting a solid goal. A lot of precision and strategy goes into online marketing; therefore, having realistic goals helps you focus on important elements that contribute to the prosperity of your business.

2. Creating an effective Marketing Funnel
A marketing funnel maps out a customer’s journey from their first interaction with your business, so when they become a prospect, a lead and finally a customer. It puts in place strategies that encourage them to smoothly move through this funnel. Some well-known but effective elements of a funnel are things like offers, lead magnets, opt-ins and call to action. A good marketing funnel can be divided into four main parts namely: Awareness, Interest, Desire and lastly Action.

3. Developing a call-to-action (CTA)
A call to action is a text or image that prompts your visitors to act, by subscribing to a newsletter, requesting a product demo or viewing a webinar. The goal of CTA’s is directing visitors to landing pages, which makes it possible to collect their contact information. In this sense, a CTA helps you build a loyal customer base from the leads and conversions to your website. In order to convert more prospective customers into leads, you need to create various CTA’s and place them across your website.

4. Creating a Lead Magnet
An effective lead magnet can be paired along with a call-to-action or used alone to drive prospects into your marketing funnel. A lead magnet supplies potential customers with something related to your service or product. Further, use the offers to obtain more information about the prospect while driving them deeper into your funnel. This brings potential buyers closer to becoming a lead, who will end up purchasing your product or service.

5. Driving Traffic
One requisite for driving customers into a marketing funnel is increasing traffic to your business website. There are many ways to do this; some of them include:

a. Keyword Strategy – Using target keywords and phrases relevant to your website niche helps your website rank higher in the organic search engine results, which ultimately results in high volume web traffic.

b. Site Optimization – It is essential for businesses to make their websites functional and optimized. The online community will not keep visiting a slowloading, non-interactive website with poor user experience.

c. Quality Content – Creating helpful content such as articles, press releases and blog posts on authority websites creates a positive brand image. Inserting both inbound and outbound links to relevant websites will help build your brand, which in turn drives more traffic to your business website.

d. Social Media: Social networking platforms such as Facebook, Instagram and Twitter can increase traffic to your website; you only need to create engaging and informative posts that are relevant to your target demographic.
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Designing Your Website for Google

In the past, the craze was that what you truly required to succeed in your online business was a website. At that time when the World Wide Web was still being glistening and new, which may well have been the situation. However nowadays all businesses, regardless of how small or big, has a website. Exactly how do you stand above your competition? The solution still lies with your site; the answer to unleashing its potential is by using a mind-blowing website design that sets it apart from the rest. Below are points on how to design your website for Google:

Know thy end users
To be able to build a website that’s optimized for the end users or site visitors, you should know who they really are. You can possibly work a lot of this out of the services or products you offer, but perform further market research exactly where required. Essential things to understand consist of ‘How technologically adept are our site visitors at using the web?’ ‘How much time are they ready to commit to utilizing a single website?’ and ‘what is most significant for them when purchasing products and solutions on the internet or using web based services?’

Build your website design as specific as your brand
Using a website that seems good and fulfills its goal is important for internet business; however you should also ensure that it’s exclusive along with a distinctive representation of your respective brand.For an example, if you are having a web design company then you should build a website that showcases the portfolio very effectively. Don’t go for what’s ‘already in’ or what did wonder for your rivals; choose what fits your online business best and matches with your brand.

Be as obtainable as you possibly can for mobile and computer users
It’s factual that mobile phone Internet utilization keeps growing rapidly, and you really should try to offer content adapted to Smartphone and tablet computer users. But at the moment, the majority of Web browsing is either carried out on a desktop computer or perhaps a laptop, so don’t overlook the functionality of these more common ‘fixed’ internet users either. A perfect option would be to possess two diverse types of the website.

Don’t forget to KISS (Keep It Simple, Stupid)
Your site style and design need to be appealing but minimalist. Plenty of extravagant graphics, buttons and fun characteristics may appear like a good suggestion, but always consider if such things are actually helpful to visitors or if they’re a pointless interruption.

Ensure Navigation is simple and user-friendly
Most importantly, your business’ website needs to be simple to use, as well as simple to navigate. Internet users get discouraged very easily if a mouse click doesn’t do the things they anticipate it to. Two squandered mouse clicks and they’re getting uncertainties.

Web browser compatibility
This is the very important thing to check. If you are having a web design company then you must check this out.

Look at your website from all of the most famous web browsers – Google Chrome, Mozilla Firefox, Internet Explorer, Safari, and Netscape to ensure your website is effective in all of them. If it doesn’t, it’s about time to make some alterations in your website, because these web browsers account for more than ninety-five percent of all Internet users.

These website design suggestions can help you appeal to site visitors, and make them interested. Even more, you can now implement them, regardless of how unskilled. You have currently placed the time, vitality, and cash into creating a website. Now it is time rebuild the very best it can be.

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Digital vs. Traditional Marketing

The whole world is speedily getting to be computerized. Everyone is increasing electronic stuff quicker steadily. Businesses have started recognizing the significance of becoming advanced so, hiring companies that offer digital marketing services. Digital marketing can be considered as the advancement of brands or things by an electronic media. Here, are the main benefits of digital marketing services.

Cost effective as compared to traditional marketing
Usually, small businesses comprise little capital as well as less resource. Here, digital marketing offers them cost-effective and improved marketing medium which also helps in obtaining outcomes. Most of the studies have shown that digital marketing helped the businesses getting a considerable amount of profits and savings, using different methods of promotion of services and products. Various organizations like digital marketing agency in New Jersey are offering high-quality digital marketing services to its customers.

Aids interaction with the targeted audience
Do you know why digital marketing has taken over traditional marketing mediums? Because it allows internet marketing tools to interact with the audience in real time. While interacting with your business or brand, the audience expects to get almost everything that they want. This is something which is known as engagement, and the success and failure of your business depend on how you handle such interactions and meetings. Communication with customers can provide you with an insight into what your targeted customers’ desire. This vital information will help you in taking the next move and enable you to develop healthy relationships with your audience-winning their trust and loyalty which is the essential thing for your business.

Serves the mobile consumer
There is no doubt that mobile devices are the best communication and information dissemination channels. While talking about internet enabled devices such as smartphones and tablets, these have become core components of everyone life. Because of this reason, today, most of the digital marketing campaigns are intended towards mobile customers.

Deliver conversion
Online businesses involved in selling and purchasing of services and products are successful just because their incoming traffic gets converted into sales, leads
or subscribers, based on the intended rationale of websites. Without conversions, there is no mean of getting traffic and all your efforts will get waste.

Due to this reason, businesses are streamlining their campaigns, towards conversion optimization and paying complete attention towards them instead of other things. There are a variety of techniques and tools which can be used for digital marketing campaigns which are in email marketing, search engine optimization, and social media marketing. A digital marketing agency in New Jersey is helping its customers in getting the best conversion rates and sales.

Helps in building brand reputation
The power of digital marketing lies in its capability of attracting desired or targeted traffic. Such sort of audience is already wanted to get more information about your services, brand or products. Some of them may also be interested in buying what you are offering. Providing the same what you have promised will help you to build a healthy relationship with the targeted audience. It would be advantageous for your brand as pleased customers will share their experiences with others about your services, brands, and products. This will give exposure to your brand name and opportunity to achieve business growth and to reach a bigger market.

This will benefit you as you can ask them to interact with your website on a regular basis. There are many organizations like the digital agency in Edison which provide the best digital marketing services that help in making the brand reputation.

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What is digital marketing?

Many people are often perplexed when it comes to conducting business online. More often than not you will find people curiously asking questions such as, “ what is digital marketing”? Generally, the use of a variety of ways and strategies to market products and services on online platforms is what is commonly referred to as digital marketing.

Most online marketers are on the prowl to Connect with as many online customers as possible. One of the best ways then is to take advantage of both free and paid channels by which they can achieve this objective.

Digital marketing can be grouped into many categories, and many marketers are using either one or several of these. It actually depends on the type of products and service they offer. Segments of digital marketing do come in a wide range; from email marketing, digital advertising to content marketing the range of digital marketing is limitless. Cases of Digital Marketing

For successful online marketing, it makes sense to have a clear picture of how your marketing campaigns are able to meet your overall goals.

The best thing with online platforms is the expansive and versatile nature of everything there is. For instance, marketers have at their disposal both paid as well as free channels through which they can utilize to support their campaigns on a larger scale.

Here are a few examples of digital marketing:

1.Content Marketing:
This is a segment of digital marketing where a marketer, for instance, creates content on their blog that attracts a specific audience, say people looking for good Portland carpet cleaning. This content is often deliberate, consistent and valuable to a specific group of people. If done well content marketing generates brand awareness and growth, traffic growth, and
customer base growth as well.

2. Search Engine Optimization (SEO)
This marketing approach is applied by marketers when they want their marketing websites, blogs or infographics to rank higher on the search engines. Traffic generation and increase on to their site reflect into higher sales and profit volumes.

3. Email Marketing
Many businesses use this strategy to connect with their customers. Email can be used to communicate to audiences when there are offers and deals, discounts, new products and give contact information to prospective clients.

4. Affiliate Marketing
This segment is performance-based, and the commission is earned based on the promotions you have done on behalf of an affiliate company. This mostly favors blog and website owners; once clients purchase products or services of a company advertised on your site, you then earn a commission.

5. Pay per Click (PPC)
This commonly used method is applied by leading traffic on your site by paying search engines or publishers to your site each time your ad is clicked. One of the best examples that are used here is Google AdWords and Paid ads in Facebook. There are also promoted tweets on Twitter.

Depending on your preferred approach, your responsibility is to take charge to create a lot of awareness for your brand, and also generate and drive traffic towards your site. These channels are at your disposal and maneuvering your way through is what brings out the marketer in you. The best thing is that some of the channels are virtually free, so it’s up to you to make the best of what you have and create as many sales as possible.

10 Killer Digital Marketing Skills to Master

We don’t want to leave you hanging while we work on creating new content for you. Check out the video below about the 10 killer digital marketing skills to master. Enjoy!

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