What is digital marketing?

Many people are often perplexed when it comes to conducting business online. More often than not you will find people curiously asking questions such as, “ what is digital marketing”? Generally, the use of a variety of ways and strategies to market products and services on online platforms is what is commonly referred to as digital marketing.

Most online marketers are on the prowl to Connect with as many online customers as possible. One of the best ways then is to take advantage of both free and paid channels by which they can achieve this objective.

Digital marketing can be grouped into many categories, and many marketers are using either one or several of these. It actually depends on the type of products and service they offer. Segments of digital marketing do come in a wide range; from email marketing, digital advertising to content marketing the range of digital marketing is limitless. Cases of Digital Marketing

For successful online marketing, it makes sense to have a clear picture of how your marketing campaigns are able to meet your overall goals.

The best thing with online platforms is the expansive and versatile nature of everything there is. For instance, marketers have at their disposal both paid as well as free channels through which they can utilize to support their campaigns on a larger scale.

Here are a few examples of digital marketing:

1.Content Marketing:
This is a segment of digital marketing where a marketer, for instance, creates content on their blog that attracts a specific audience, say people looking for good Portland carpet cleaning. This content is often deliberate, consistent and valuable to a specific group of people. If done well content marketing generates brand awareness and growth, traffic growth, and
customer base growth as well.

2. Search Engine Optimization (SEO)
This marketing approach is applied by marketers when they want their marketing websites, blogs or infographics to rank higher on the search engines. Traffic generation and increase on to their site reflect into higher sales and profit volumes.

3. Email Marketing
Many businesses use this strategy to connect with their customers. Email can be used to communicate to audiences when there are offers and deals, discounts, new products and give contact information to prospective clients.

4. Affiliate Marketing
This segment is performance-based, and the commission is earned based on the promotions you have done on behalf of an affiliate company. This mostly favors blog and website owners; once clients purchase products or services of a company advertised on your site, you then earn a commission.

5. Pay per Click (PPC)
This commonly used method is applied by leading traffic on your site by paying search engines or publishers to your site each time your ad is clicked. One of the best examples that are used here is Google AdWords and Paid ads in Facebook. There are also promoted tweets on Twitter.

Depending on your preferred approach, your responsibility is to take charge to create a lot of awareness for your brand, and also generate and drive traffic towards your site. These channels are at your disposal and maneuvering your way through is what brings out the marketer in you. The best thing is that some of the channels are virtually free, so it’s up to you to make the best of what you have and create as many sales as possible.

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