Monthly Archives: March 2018

Strategies Everyone Should Know

A successful digital marketing strategy is very important in today’s world. Digital marketing is the surest way of staying ahead in this era of digital transformation where both competitors and potential clients are constantly online. Here is a list of the most important digital marketing strategies everyone should know and use to grow their business.

1. Setting Realistic Goals
Digital marketing can help your business grow in many ways. Whether you wish to expand your customer base, increase your online presence or get ahead of your competitors; the starting point is always setting a solid goal. A lot of precision and strategy goes into online marketing; therefore, having realistic goals helps you focus on important elements that contribute to the prosperity of your business.

2. Creating an effective Marketing Funnel
A marketing funnel maps out a customer’s journey from their first interaction with your business, so when they become a prospect, a lead and finally a customer. It puts in place strategies that encourage them to smoothly move through this funnel. Some well-known but effective elements of a funnel are things like offers, lead magnets, opt-ins and call to action. A good marketing funnel can be divided into four main parts namely: Awareness, Interest, Desire and lastly Action.

3. Developing a call-to-action (CTA)
A call to action is a text or image that prompts your visitors to act, by subscribing to a newsletter, requesting a product demo or viewing a webinar. The goal of CTA’s is directing visitors to landing pages, which makes it possible to collect their contact information. In this sense, a CTA helps you build a loyal customer base from the leads and conversions to your website. In order to convert more prospective customers into leads, you need to create various CTA’s and place them across your website.

4. Creating a Lead Magnet
An effective lead magnet can be paired along with a call-to-action or used alone to drive prospects into your marketing funnel. A lead magnet supplies potential customers with something related to your service or product. Further, use the offers to obtain more information about the prospect while driving them deeper into your funnel. This brings potential buyers closer to becoming a lead, who will end up purchasing your product or service.

5. Driving Traffic
One requisite for driving customers into a marketing funnel is increasing traffic to your business website. There are many ways to do this; some of them include:

a. Keyword Strategy – Using target keywords and phrases relevant to your website niche helps your website rank higher in the organic search engine results, which ultimately results in high volume web traffic.

b. Site Optimization – It is essential for businesses to make their websites functional and optimized. The online community will not keep visiting a slowloading, non-interactive website with poor user experience.

c. Quality Content – Creating helpful content such as articles, press releases and blog posts on authority websites creates a positive brand image. Inserting both inbound and outbound links to relevant websites will help build your brand, which in turn drives more traffic to your business website.

d. Social Media: Social networking platforms such as Facebook, Instagram and Twitter can increase traffic to your website; you only need to create engaging and informative posts that are relevant to your target demographic.
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Designing Your Website for Google

In the past, the craze was that what you truly required to succeed in your online business was a website. At that time when the World Wide Web was still being glistening and new, which may well have been the situation. However nowadays all businesses, regardless of how small or big, has a website. Exactly how do you stand above your competition? The solution still lies with your site; the answer to unleashing its potential is by using a mind-blowing website design that sets it apart from the rest. Below are points on how to design your website for Google:

Know thy end users
To be able to build a website that’s optimized for the end users or site visitors, you should know who they really are. You can possibly work a lot of this out of the services or products you offer, but perform further market research exactly where required. Essential things to understand consist of ‘How technologically adept are our site visitors at using the web?’ ‘How much time are they ready to commit to utilizing a single website?’ and ‘what is most significant for them when purchasing products and solutions on the internet or using web based services?’

Build your website design as specific as your brand
Using a website that seems good and fulfills its goal is important for internet business; however you should also ensure that it’s exclusive along with a distinctive representation of your respective brand.For an example, if you are having a web design company then you should build a website that showcases the portfolio very effectively. Don’t go for what’s ‘already in’ or what did wonder for your rivals; choose what fits your online business best and matches with your brand.

Be as obtainable as you possibly can for mobile and computer users
It’s factual that mobile phone Internet utilization keeps growing rapidly, and you really should try to offer content adapted to Smartphone and tablet computer users. But at the moment, the majority of Web browsing is either carried out on a desktop computer or perhaps a laptop, so don’t overlook the functionality of these more common ‘fixed’ internet users either. A perfect option would be to possess two diverse types of the website.

Don’t forget to KISS (Keep It Simple, Stupid)
Your site style and design need to be appealing but minimalist. Plenty of extravagant graphics, buttons and fun characteristics may appear like a good suggestion, but always consider if such things are actually helpful to visitors or if they’re a pointless interruption.

Ensure Navigation is simple and user-friendly
Most importantly, your business’ website needs to be simple to use, as well as simple to navigate. Internet users get discouraged very easily if a mouse click doesn’t do the things they anticipate it to. Two squandered mouse clicks and they’re getting uncertainties.

Web browser compatibility
This is the very important thing to check. If you are having a web design company then you must check this out.

Look at your website from all of the most famous web browsers – Google Chrome, Mozilla Firefox, Internet Explorer, Safari, and Netscape to ensure your website is effective in all of them. If it doesn’t, it’s about time to make some alterations in your website, because these web browsers account for more than ninety-five percent of all Internet users.

These website design suggestions can help you appeal to site visitors, and make them interested. Even more, you can now implement them, regardless of how unskilled. You have currently placed the time, vitality, and cash into creating a website. Now it is time rebuild the very best it can be.

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